Prime Minister Mark Carney asks provincial premiers to restore U.S. alcohol products to retail shelves as part of bilateral trade terms averting steep cross-border tariffs.
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OTTAWA, ON — Prime Minister Mark Carney formally requested Wednesday evening that Canadian provincial governments immediately end their retaliatory restrictions on American wine, beer, and spirits as negotiators in Ottawa and Washington complete the legal drafting of a comprehensive trade memorandum.
Following a direct high-level conference call between Prime Minister Carney and U.S. President Donald Trump, the White House agreed to pause punitive 50 percent tariffs on $20 billion worth of Canadian industrial and consumer goods. In reciprocal discussions with Canada's 10 provincial premiers, Carney highlighted that the removal of provincial procurement and shelf-space boycotts—originally instituted across eight provinces in response to prior U.S. tariff actions—is a central condition of the draft cross-border pact.
Provincial liquor control boards, including Ontario's LCBO, British Columbia's LDB, and Quebec's SAQ, had pulled thousands of American product lines earlier this year, affecting an estimated $1.2 billion in annual U.S. beverage exports.
Nova Scotia Premier Tim Houston and Saskatchewan Premier Scott Moe confirmed receiving the prime minister's briefing, noting that while the trade landscape remains volatile, federal negotiators succeeded in maintaining core protections for Canada's supply-managed dairy and poultry sectors without introducing new quota surcharges.
Retail associations and hospitality industry groups welcomed the directive, projecting that restocking shelves will lower operating costs for restaurants and restore normal supply chains ahead of the fall retail season.
Provincial cabinet orders and liquor board directives are expected to take effect over the next 72 hours as bilateral legal teams review technical annexes before the final signing deadline scheduled for Friday, August 21, 2026.
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Alberta Premier Danielle Smith terms 50% U.S. border tariffs untenable while calling on Ottawa to maintain bilateral energy trade exemptions and avoid escalating cross-border duties.

Ontario Premier Doug Ford forms united industrial front with Prime Minister Mark Carney, calling for reciprocal tariffs on U.S. steel, dairy, and consumer goods taking effect September 8.
