Governor Brian Kemp Welcomes $120M Film Studio Expansion in Metro Atlanta

PEACHTREE CITY, GA — Georgia Governor Brian Kemp and state economic development officials joined studio executives on Tuesday for the official groundbreaking of a $120 million production facility expansion in Fayette County, adding eight state-of-the-art soundstages and virtual production suites to Metro Atlanta's entertainment corridor.

Economic Impact and High-Wage Union Job Creation

The capital expansion will create an estimated 1,400 permanent and project-based union jobs across camera operation, sound engineering, carpentry, set decoration, and digital post-production. The project features dedicated solar microgrid infrastructure and high-speed fiber connectivity to handle uncompressed 8K virtual production rendering.

Governor Kemp emphasized that Georgia's film and creative media ecosystem generates over $4.1 billion in direct annual economic output, supporting hundreds of local small businesses, equipment rental suppliers, and catering operators across suburban and rural counties.

Defending Georgia's Film Tax Credit Framework

Speaking to business leaders, Kemp reaffirmed that Georgia's 30% transferable film tax credit remains stable and predictable, contrasting the state's business-friendly regulatory environment with competing production hubs in California and New York.

State legislative leaders confirmed that recent administrative tweaks ensuring local hiring credits and certified financial auditing standards have strengthened public transparency while maintaining investor confidence.

Higher Education and Workforce Partnerships

The studio developer announced a $2 million partnership with the Georgia Film Academy and regional technical colleges to provide paid apprenticeships for Georgia students pursuing careers in digital media engineering and film logistics.